The brief here was very simple. Design and build a brand and web site that was immediately identifiable. The site had to be simple to use, delivering up to date data in a simper and effective way.
Whilst competitors have stuck doggedly with traditional print media, Rigradar knew that the web offered not only a more simplistic way to deliver the critical information to the clients needed, but that the technology offered possibilities that traditional media simply could not deliver.
We worked with Rigradar not only to design an eye catching design, but a simple but secure subscription system. The system allows users to login and check up to date information, but also has the added feature of allowing them to configure their very own set of alerts. So when a rig status changes, they are immediately alerted by email, ensuring that sales teams are kept fully informed and up to date, in this very fast changing industry sector.
We have continued to maintain and develop the site, using tools including our whisper™ RSS technology, to continually update the news feed.
Our graphic designers also designed a range of promotional print materials to compliment the online marketing effort.