Interestingly just noticed a somewhat unconventional approach, to attracting sponsorship by a world leading brand.
Jonathan Vaughters (@Vaughters) is the current head of one of the worlds most prominent and successful professional cycling teams, Garmin-Cervelo, posted the following on twitter earlier this evening.
Further to our post last week, regarding cloud computing and the Launch Microsoft's Office 365 cloud based service. It seems like this story is gathering momentum, and a potential storm is brewing for the software giant.